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# 🤖 AI market expands by $90B+. EU employment rate up >5%. Gen Z's concern on tourism impact.
- URL: https://newsletters.qs.com/ai-market-expands-by-90b-eu-employment-rate-up-5-gen-zs-concern-on-tourism-impact/
- Published: 2026-05-14T11:30:09.000Z
- Updated: 2026-05-14T11:30:08.000Z
- Description: Chart of the Day #605 looks at employment rate in the EU, environmental impact of tourism in the UK and AI market revenue.
- Author: QS
- Tags: Charts

**Hello 👋** 

Uttar Pradesh is upgrading 150 ITIs and [expanding ](https://timesofindia.indiatimes.com/city/varanasi/up-eyes-skill-capital-tag-with-tech-driven-training-push/articleshow/131048775.cms?ref=newsletters.qs.com)apprenticeships for 100,000 youth to become India’s "skill capital". Samsung [launches](https://news.samsung.com/us/samsung-launches-premium-interactive-displays-to-advance-student-engagement-and-learning/?ref=newsletters.qs.com) interactive displays for education. American Express [launches](https://finance.yahoo.com/sectors/technology/articles/american-express-launches-ai-training-142800675.html?ref=newsletters.qs.com) AI training programme to help employees build practical workplace AI skills.

### Today's Topics

**👶 Workforce**.Employment rate in the EU increased by >5% as of 2025   
**🍃 Green Skills**. Gen Z most concerned about tourism’s environmental impact in the UK  
🤖 **Artificial Intelligence**. AI market size increased by over $90B within four years 

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## **💼** Employment rate in the EU increased by >5% as of 2025

![](https://storage.ghost.io/c/f1/d4/f1d411df-6f49-4c75-a302-f8c9e9f59495/content/images/2026/05/HolonIQ_Employment_rate_in_the_EU_2016_2025_HCH26GCPOUV28LHY0N5V-1.png)

Employment in the European Union increased from 69.7% in 2016 to 76.2% in 2025, with steady growth. The rise reflects economic recovery, [labour market reforms](https://employment-social-affairs.ec.europa.eu/policies-and-activities/analysis-evaluation-impact-assessment-and-databases/databases-and-indicators/labref-labour-market-reform-database%5Fen?ref=newsletters.qs.com), and increased participation across member states. Following its consolidation to 27 countries after 2020, coordinated policies supported job creation and mobility. [Expanding service sectors and digital employment](https://blogs.worldbank.org/en/voices/digital-technology-is-driving-the-future-of-jobs?ref=newsletters.qs.com) also contributed to gains. [The European Employment Strategy](https://eur-lex.europa.eu/EN/legal-content/glossary/european-employment-strategy-ees.html?ref=newsletters.qs.com) implemented by the European Commission promotes labour market integration and growth.

## 🍃 Gen Z most concerned about tourism’s environmental impact in the UK

![](https://storage.ghost.io/c/f1/d4/f1d411df-6f49-4c75-a302-f8c9e9f59495/content/images/2026/05/data-src-image-20e1280e-e407-468c-a026-59e0c135859e.png)

Environmental concern about tourism in the United Kingdom is highest among those aged 16-24 at 36%, and declines steadily among older groups. The pattern reflects [stronger environmental awareness among Gen Z globally.](https://www.esgtoday.com/70-of-gen-z-millennials-consider-environmental-sustainability-important-in-choosing-employers-deloitte-survey/?ref=newsletters.qs.com) Younger populations are more exposed to [climate education](https://www.unesco.org/en/climate-change/education?ref=newsletters.qs.com), digital activism, and sustainability movements, shaping travel choices and expectations. This cohort increasingly prioritises eco-friendly tourism and low impact travel. [The Glasgow Declaration on Climate Action in Tourism](https://www.untourism.int/the-glasgow-declaration-on-climate-action-in-tourism?ref=newsletters.qs.com), supported by the United Nations World Tourism Organization, promotes sustainable travel practices worldwide.

## 🤖 AI market size increased by over $90B within four years

![](https://storage.ghost.io/c/f1/d4/f1d411df-6f49-4c75-a302-f8c9e9f59495/content/images/2026/05/HolonIQ_Global_artificial_intelligence_market_size_2020_2024_HCH3LE0ETQDWH464KUVB.png)

Global AI market size rises from $93B in 2020 to $184B in 2024, an increase of over $90B. The growth reflects rapid adoption of AI across industries for automation, data analysis, and customer engagement. Advancements in generative AI, cloud computing, and enterprise tools have accelerated investment. [Businesses are scaling AI to improve productivity](https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work?ref=newsletters.qs.com) and competitiveness. [The National AI Strategy](https://www.whitehouse.gov/wp-content/uploads/2025/07/Americas-AI-Action-Plan.pdf?ref=newsletters.qs.com) implemented by the US Government supports funding and widespread adoption.

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