> ## Content Index > Fetch the complete content index at: https://newsletters.qs.com/llms.txt > Use this file to discover other available public pages before exploring further. # 🤖 North America tops AI use for sports. Off shelve alcohol sales. Latino and Hispanic employment >60%. - URL: https://newsletters.qs.com/north-america-tops-ai-use-for-sports-off-shelve-alcohol-sales-latino-and-hispanic-employment-60/ - Published: 2026-02-26T12:30:57.000Z - Updated: 2026-02-26T12:30:57.000Z - Description: Chart of the Day #550 looks at employment–population ratio of Latino and Hispanic communities, alcoholic drink sales volumes and AI usage in sports - Author: QS - Tags: Charts **Hello 👋** First energy foundation invests [$10K](https://weeklyvoice.com/firstenergy-foundation-invests-in-first-responder-training-with-10000-grant-to-butler-county-community-college/?ref=newsletters.qs.com) in energy workforce training. NC State University to [upskill](https://www.desertsun.com/press-release/story/103011/nc-state-university-college-of-engineering-and-mc-dean-announce-launch-of-mc-dean-engineering-hub/?ref=newsletters.qs.com) engineering workforce. Qatar to [enhance](https://www.oilandgasmiddleeast.com/news/qatarenergy-healthcare-mou?ref=newsletters.qs.com) health workforce. Microsoft expands AI partnership to [upskill](https://www.edtechinnovationhub.com/news/microsoft-ramps-up-ai-investment-at-university-of-washington-as-skills-gap-looms?ref=newsletters.qs.com) workforce. Uganda signs ICT and blockchain [partnership](https://www.wearetech.africa/en/fils-uk/news/tech/uganda-signs-ict-and-blockchain-partnership-to-boost-skills-training-and-jobs?ref=newsletters.qs.com) for skills training. Alef Education [expands](https://cairoscene.com/Business/Alef-Education-Expands-AI-Learning-Across-UAE-Private-Schools?ref=newsletters.qs.com) AI-based learning programs across private schools in the UAE. IIT Bombay and Columbia University[ launched](https://indiawest.com/iit-bombay-columbia-university-partner-to-launch-ai-centre/?ref=newsletters.qs.com) an AI centre to advance research and development. ### Today's Topics 💼 **Workforce.** Latino and Hispanic employment-population ratio exceeded 60 ⚕️ **Health Skills.** Alcoholic drinks sold off shelves declined 🤖 **Artificial Intelligence.** AI use in sports led by North America Thanks for reading! **Not a subscriber yet?** [Subscribe now](https://newsletters.qs.com/#/portal/) --- ## 💼 Latino and Hispanic employment-population ratio exceeded 60 [![](https://storage.ghost.io/c/f1/d4/f1d411df-6f49-4c75-a302-f8c9e9f59495/content/images/2026/02/data-src-image-3eae3908-f8d3-4dd8-b14b-87293fff4a4f.png)](https://index.holoniq.com/charts/HCH2SLMDUHMKB76EE3E1/?ref=newsletters.qs.com) US Hispanic and Latino employment-population ratios averaged above 60% from 2019 to 2023, with Cubans leading at 64.5% and Dominicans at 61.4%. Mexicans comprise 60% of the 68 million US Hispanic population. These populations are largely concentrated in[ California, Texas](https://salud-america.org/latinos-rise-to-record-high-20-of-u-s-population/?ref=newsletters.qs.com), and [Miami](https://www.pewresearch.org/short-reads/2023/08/16/11-facts-about-hispanic-origin-groups-in-the-us/?ref=newsletters.qs.com). These communities are significant contributors to the US economy as they are employed in fields such as construction, agriculture and healthcare, while they also comprise a large number of small business owners. Their cultural impact in the entertainment industry and hospitality and leisure sector also contributes to the diversity of the US population. ## ⚕️ Alcoholic drinks sold off shelves declined [![](https://storage.ghost.io/c/f1/d4/f1d411df-6f49-4c75-a302-f8c9e9f59495/content/images/2026/02/data-src-image-e196b588-15e7-4cc3-b3bc-d7f8766c96e5.png)](https://index.holoniq.com/charts/HCHI3ZRR1AH3WITSKOUR?ref=newsletters.qs.com) US beer volumes declined by nearly 3% in 2024, with wine dropping 4.4%, driven by[ Gen Z drinking 20% less](https://www.provi.com/blog/gen-z-drinking-habits-beverage-industry?ref=newsletters.qs.com) than millennials and prioritising[ mental and physical health](https://www.ohbev.com/blog/gen-z-alcohol-trends-consumption-and-marketing?ref=newsletters.qs.com).[ Non-alcoholic beer](https://flavordynamics.com/beer-innovation/?ref=newsletters.qs.com) has risen in popularity, with[ breweries such as Athletic Brewing ](https://fortune.com/2024/09/14/american-beer-crisis-demand-gen-z-millennials-covid-alcohol/?ref=newsletters.qs.com)growing in valuations as demand increased, with more traditional firms releasing non alcoholic variants. This generational shift has been embraced well by health professionals, citing that a healthier ["sober-curious"](https://time.com/7203140/gen-z-drinking-less-alcohol/?ref=newsletters.qs.com) lifestyle is gaining popularity. ## 🤖 AI use in sports led by North America [![](https://storage.ghost.io/c/f1/d4/f1d411df-6f49-4c75-a302-f8c9e9f59495/content/images/2026/02/data-src-image-875f1719-d172-4a33-bd9a-49880db0dfbe.png)](https://index.holoniq.com/charts/HCHTK83NDXAUDH9HA6IV/?ref=newsletters.qs.com) North America leads AI sports adoption, with a 35% market share, as organisations such as the NFL utilise AI for [performance analytics, injury prevention](https://wsc-sports.com/blog/industry-insights/why-more-teams-are-switching-to-ai-powered-sports-analytics/?ref=newsletters.qs.com), and personalised insights for elite players. Off the field, fan engagement and personalised content are being facilitated using AI. Global sports are also embracing AI, with applications ranging from Formula 1 to the [Indian Premier](https://www.telegraphindia.com/sports/cricket/googles-gemini-signs-rs-270-crore-sponsorship-deal-with-bcci-for-ipl-2026/cid/2143589?ref=newsletters.qs.com) League cricket, through dual partnership roles. AI platforms provide detailed insights, in exchange for increased public recognition through the brand visibility of sports franchises and teams across diverse social demographics interacting with the sport. --- **Like getting this newsletter?* Request a demo for unlimited access to over one million charts* [Request a Demo](https://share-eu1.hsforms.com/2C1%5FV5ni4SEyLILjrqcyQnQfigrs?%5F%5Fhstc=246933147.4a0f9c817dbdb1552dab36c635584622.1688407869224.1749831404162.1749845959660.481&%5F%5Fhssc=246933147.4.1749845959660&%5F%5Fhsfp=4268195782&ref=newsletters.qs.com) --- **Thank you for reading. Have a great week ahead!** Have some feedback or want to sponsor this newsletter? 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